Social Action and
Applying Behavioral Insights
for Social Good
Social Action and Policy (SAP) Lab, a collaborative research lab, uses behavioral insights for social transformations. Through its evidence-based research, Social Action and Policy Lab attempts to improve the design, utilization, and effectiveness of public policy.
Designing strategies and interventions to encourage behavioral change using insights
Primary and secondary research on behavioral insights for social change
Promoting academic collaborations and building a resource base to institutionalize the potential of behavioral insights in the development sector.
Creating initiatives/projects in collaboration with agencies and institutions, and to achieve greater social good.
Outreach initiatives and interventions promote awareness of behavioral insights
About the Lab
The Social Action and Policy Lab at IITGN was established recently with the support of UNICEF. It is a platform dedicated to encouraging and achieving the goal of using behavioral insights to create widespread social impact. The lab incorporates behavioral insight into its mission of developing appropriate approaches and strategies to promote positive and measurable changes toward realizing the rights of society's most vulnerable members.
Our mission is to make education genderless, affordable, and accessible
Our goal is to make people aware of the importance of a balanced diet, irrespective of their gender
We strongly believe in behavioral nudging to promote sustainable living
We work towards deconstructing harmful social norms through behavioral change
Through behavioral insights, we try to close the persistent gender gap
Achieving the 17 SDGs by using insights from behavioral and cognitive science is our prime goal
Behavioral Insights in the Indian Context