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Behavioral Insights in Public Policy

All policy is a form of behavioral influence since it seeks to impact human actions through regulation, law, or Information provision. However, the recent decades have seen an increasing trend in acceptance and embracing of behavioral sciences as a tool for adjusting people's behavior.


Ever since Richard Thaler and Cass Sunstein's 2008 book called Nudge: Improving decisions about Health, Wealth and Happiness, policymakers around the world have increasingly started incorporating overtly behavioral approaches to policy.


This presentation presents an introduction to behavioral insights and its applications to policy making and implementation across different sectors. Moreover, case studies from all over the world at different levels of implementation are presented.

"If you want to encourage someone to do something, make it easy" - Richard Thaler

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